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Simply good news

16/08/2018

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 Simply Asset Finance has obtained authorisation from the Financial Conduct Authority (“FCA”) to provide funding and credit brokering services in the consumer regulated space.  This broadens Simply Asset Finance’s offering to the market to include all segments of SMEs.

 Simply Asset Finance is no longer operating as an appointed representative of LDF (White Oak UK).

 Mike Randall, CEO of Simply Asset Finance, says, “We are delighted to have received authorisation and would like to thank LDF (White Oak UK) for their support. We are continuing to build our offering to the UK SME market, and this is another significant step on our journey. For our customers and partners it is business as usual.”

 Simply Asset Finance commenced trading in April 2017. It was founded on the belief that customers deserved better service and that the industry needed to change. The company was led by Mike Randall and a board of highly experienced people in the asset finance industry who had seen the lack of young talent, development and innovation and felt that it was time to do something about it.

If you ask Mike he will tell you, “The vision is simple. We want to lend money to entrepreneurs, family businesses and SMEs across the country to let them grow and prosper. With every transaction, we enable our customers to employ staff and serve their customers and keep the UK economy going.

“We realise  that this can only be done if you have two things: people and technology. People that customers can trust and technology that enables the perfect customer experience. We have state of the art systems and data  that allow our people to do what they do best. We have built our platform to be flexible and not put up obstacles for innovation.

“We have launched and a year later, today, Simply Asset Finance has lent over £100 million to over 1200 customers and attracted over fifty of the most experienced people in the industry to join and embark on the company’s mission. By focusing on experience and promoting diversity and young talent, Simply Asset Finance is emerging to become a name of significance as we enter the next era.”


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