DLL partners CNH Capital in Russia
12/10/2011
MOSCOW, Russia: CNH Global, a Fiat Industrial company prominent in the agricultural and construction equipment industry, is strengthening its relationship with De Lage Landen to provide its customers in the Russian Federation with competitive retail finance programs, which will be offered under the CNH Capital name, under an enhanced programme agreement with De Lage Landen. The activity will be run collaboratively and managed by an Executive Committee comprising equal representation.
The financing program, which will be operational from the beginning of 2012, will be staffed by a dedicated sales team that will work closely with CNH’s four brands: New Holland Agriculture, New Holland Construction, Case IH and Case Construction Equipment, their dealers, and their customers.
“I am very pleased to see this relationship expanding further into the Central and Eastern Europe region,” commented Frans Janssen, Senior Vice President CEE region De Lage Landen. “CNH is a key partner and we expect continued success in the Russian market. While the vendor lease model is unique in Russia, the completion of this agreement proves that our efforts are working and vendors are seeing the benefit that partnership financing can bring to their sales."
Carlo Alberto Sisto, Senior Director Trade Finance CNH International added, “We are very pleased with the new agreement with De Lage Landen, which will expand the offer of financing programs available under the CNH Capital name. Our collaboration with them, both in Poland and in the Russian Federation, has been extremely positive for us and I have no doubt that this new, enhanced agreement will be of mutual benefit for our companies and for our customers.”
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