Welcome Liberty Finance

08/06/2026

Liberty Leasing, the independent asset finance provider based in Southampton, has officially relaunched as Liberty Finance, marking a significant milestone as the business celebrates twenty-five years since its launch.

The new Liberty Finance name and brand are now live across all company communications, including its new website, social media, and official correspondence. The rebrand reflects the evolution of the business, which has expanded well beyond its leasing roots to offer a broader range of funding solutions, including Hire Purchase and Refinance, as well as Finance Lease.

A faster, more modern Liberty

Over recent years, Liberty has made significant investments in its systems, people, and processes to deliver a faster, simpler, and more modern way of working. Digital tools such as electronic signature and digital identity verification platforms have streamlined applications, while the introduction of its bespoke CMS, Liberty Live, has transformed deal management from proposal through to pay-out.

This ongoing digitisation has reduced complexity, accelerated pay-out times, and enhanced the overall customer experience. As part of this continued evolution, Liberty is preparing to transition to the industry-leading Lendscape Asset Finance platform, further strengthening its digital capability and scalability as the business continues to grow.

This continued drive to digitise and innovate has contributed to Liberty winning the Leasing World 2025 Gold Award for Innovation and being shortlisted as a finalist for NACFB Asset Finance Provider of the Year 2025.

A broader offering reflected in the name

The move to Liberty Finance better represents the nature of the business today. While Liberty began in 2001 as a leasing provider, the majority of its current business falls under Hire Purchase and Refinance solutions.

Paul Sheedy, Commercial Director at Liberty Finance (pictured above), said, “We’ve long moved beyond being just a leasing company.

“Last year, 94pct of the business we wrote was hire purchase, including refinancing, and only 5pct was leasing, with the remaining 1pct made up of commercial loans. It’s time our name reflects this broader offering.”

Liberty continues to lend at its own discretion, maintaining a personal, human-led approach that assesses each deal on a case-by-case basis rather than relying on automated, tick-box lending. This approach enables Liberty to support customers and businesses often overlooked by more conventional lenders.

Over its 25-year history as Liberty Leasing, the business has advanced more than £817 million in capital across 3,100+ customers, working with over 400 introducers, including finance brokerages, dealers, and professional partners.

Liberty Finance would like to thank its customers, founders, introducers, funders, suppliers, and past and present employees for their support over the last twenty-five years and looks forward to continuing the journey under its new name.

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