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Swift steps back from STAR

08/07/2026

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Jason HurwitzSTAR Asset Finance has appointed Jason Hurwitz (pictured left) as the Group’s new Chief Executive Officer, with Steve Swift stepping back from the CEO role.

Jason joins STAR Asset Finance with extensive experience across asset finance, SME lending, banking and financial technology. He was most recently Sales Director for Europe at NETSOL Technologies, where he led sales strategy and growth across the European region. Before that, Jason spent nearly six years with Aldermore Bank, leading strategy, growth and transformation across SME lending, with a particular focus on asset finance. Prior to that he spent five years with Close Brothers Asset Finance, where he led sales transformation programmes, strategic relationship development and long-term growth initiatives. Earlier in his career, Jason worked in investment banking at UBS and has also founded and led his own business as entrepreneur, giving him a strong understanding of both lender and customer perspectives.

Jason said, “I’ve known Steve and the STAR business for many years and always respected and admired its expertise, human touch and market reach. The business has achieved much already and should be very proud of what it has become - a testament to the people and teams who have earned industry-wide respect and credibility.

“That said, with the work Steve and the wider team have done to strengthen the business over recent years, I believe STAR’s best days are still ahead.”

Steve said, “The success of this business has always been about the people. Our teams have not just been pivotal to STAR’s success, they have been the whole reason for it. I am incredibly proud of what we have achieved together.”

And STAR Asset Finance Chairman Sam Geneen added, “I want to personally thank Steve for his many years of hard work, dedication and expertise. He will be missed. It’s the right moment for Steve to change gear and he steps back with our full blessing and gratitude for years of service. As we look forward, I and STAR Capital see an exciting period ahead, where, with new leadership from Jason, we can drive the business forward to new heights.”


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